#10 Considerations for the future of Journalism
Journalism is all about getting the news, compiling it in a way that is relevant and as easy to understand as possible (while maintaining the story’s integrity) and getting it to people as fast as possible. In today’s digitally wired age, people have become spoiled by getting what they want right when they want it and for free. This is why newspapers simply cannot deliver the way they once could.
People don’t have wait for someone to arrive and cover the news anymore. Citizen journalism sees the common man on the street reporting what he likes, when here likes and will decide what he thinks of events on his own.
If traditional journalism wishes to survive, it has to adapt to the changing world. Dwindling advertising dollars - online and offline - in the recent economic crisis proved that it can no longer be the primary source of revenue for any media outlet (print/tv/radio/cable/internet). If too many businesses go under and can’t afford to advertise for a few months or even a year, it could cause a TV station to fold, journalists/reporters to be laid off and a slump in news coverage for that particular market or community. This opens up a considerable window of opportunity for citizen journalism to gain momentum and advance while traditional media outlets tank.
Already there are calls for citizen journalism to be combined with some news-like YouTube channel chosen from a customizeable feed/channel subscription watchable on any device (TV/computer/kindle/ipad/phone) for free. Such forms of digital news delivery might be the future face of the industry but it doesn’t mean traditional mediums should throw in the towel just yet.
Rather than relying on the way it’s “always been done”, traditional news outlets could search for a way to shift their revenue streams by being creative and offering value content that consumers will be willing to pay for. A good way to start would be to offer exclusive perks (e.g. access to news archives) for those who subscribe. Of course it is paramount that the subscription rate offered to consumers be reasonable instead of astronomical.
Journalism is all about getting the news, compiling it in a way that is relevant and as easy to understand as possible (while maintaining the story’s integrity) and getting it to people as fast as possible. In today’s digitally wired age, people have become spoiled by getting what they want right when they want it and for free. This is why newspapers simply cannot deliver the way they once could.
With the internet becoming increasingly relied on, traditional journalism may not disappear all together but like radio, television and other forms of print media, there may just be fewer of these mediums around. I believe that
People don’t have wait for someone to arrive and cover the news anymore. Citizen journalism sees the common man on the street reporting what he likes, when here likes and will decide what he thinks of events on his own.
If traditional journalism wishes to survive, it has to adapt to the changing world. Dwindling advertising dollars - online and offline - in the recent economic crisis proved that it can no longer be the primary source of revenue for any media outlet (print/tv/radio/cable/internet). If too many businesses go under and can’t afford to advertise for a few months or even a year, it could cause a TV station to fold, journalists/reporters to be laid off and a slump in news coverage for that particular market or community. This opens up a considerable window of opportunity for citizen journalism to gain momentum and advance while traditional media outlets tank.
Already there are calls for citizen journalism to be combined with some news-like YouTube channel chosen from a customizeable feed/channel subscription watchable on any device (TV/computer/kindle/ipad/phone) for free. Such forms of digital news delivery might be the future face of the industry but it doesn’t mean traditional mediums should throw in the towel just yet.
Rather than relying on the way it’s “always been done”, traditional news outlets could search for a way to shift their revenue streams by being creative and offering value content that consumers will be willing to pay for. A good way to start would be to offer exclusive perks (e.g. access to news archives) for those who subscribe. Of course it is paramount that the subscription rate offered to consumers be reasonable instead of astronomical.
With the internet becoming increasingly relied on, traditional journalism may not disappear all together but like radio, television and other forms of print media, there may just be fewer of these mediums around
Journalism is all about getting the news, compiling it in a way that is relevant and as easy to understand as possible (while maintaining the story’s integrity) and getting it to people as fast as possible. In today’s digitally wired age, people have become spoiled by getting what they want right when they want it and for free. This is why newspapers simply cannot deliver the way they once could.
People don’t have wait for someone to arrive and cover the news anymore. Citizen journalism sees the common man on the street reporting what he likes, when here likes and will decide what he thinks of events on his own.
If traditional journalism wishes to survive, it has to adapt to the changing world. Dwindling advertising dollars - online and offline - in the recent economic crisis proved that it can no longer be the primary source of revenue for any media outlet (print/tv/radio/cable/internet). If too many businesses go under and can’t afford to advertise for a few months or even a year, it could cause a TV station to fold, journalists/reporters to be laid off and a slump in news coverage for that particular market or community. This opens up a considerable window of opportunity for citizen journalism to gain momentum and advance while traditional media outlets tank.
Already there are calls for citizen journalism to be combined with some news-like YouTube channel chosen from a customizeable feed/channel subscription watchable on any device (TV/computer/kindle/ipad/phone) for free. Such forms of digital news delivery might be the future face of the industry but it doesn’t mean traditional mediums should throw in the towel just yet.
Rather than relying on the way it’s “always been done”, traditional news outlets could search for a way to shift their revenue streams by being creative and offering value content that consumers will be willing to pay for. A good way to start would be to offer exclusive perks (e.g. access to news archives) for those who subscribe. Of course it is paramount that the subscription rate offered to consumers be reasonable instead of astronomical.
Traditional journalism may not disappear all together but like radio, television and other forms of print media, there may just be fewer outlets around as the internet becomes increasingly relied on. There will always be new creations trying to compete against the old ones but the reliable and adaptable ones will survive.
✍ Sharon